Freedom Alert — Google Ads Report

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Account Overview — Last 7 Days

$124.01

Total Spend

424

Clicks

14,639

Impressions

Conversions

2.90%

CTR

$0.29

Avg CPC

ALERT: $124 spent with ZERO conversions this week. Competitor brand terms are eating the budget. Immediate action needed.

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Campaign Breakdown

Search | General Enabled 0 Conversions

$62.93
Spend

46
Clicks

377
Impressions

0
Conversions

$1.37
Avg CPC

12.20%
CTR

PMAX | General Enabled 0 Conversions

$61.07
Spend

378
Clicks

14,262
Impressions

0
Conversions

$0.16
Avg CPC

2.65%
CTR

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Search Terms Report — Budget Bleeders

These competitor brand terms are eating budget with zero conversions:

Search Term	Issue	Clicks	Impr.	Cost
life protect 24 7 phone number	Competitor	1	2	$8.81
life protect	Competitor	1	10	$6.71
remote monitoring systems	Relevant	9	58	$5.56
panic button	Broad	1	2	$5.17
freedom alert phone number	Support Query	1	2	$5.13
medic alert phone number	Competitor	1	1	$4.72
logicmark	Brand/Parent	4	28	$3.08
freedom alert mini	Product	1	5	$1.85
life alert system	Competitor	1	3	$1.09

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Changes Made During This Optimization

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First full report — baseline established. The following changes are RECOMMENDED but not yet executed (need approval):

Recommended Negative Keywords to Add:

—
"life protect" (broad match) — Competitor brand, $15.52 wasted
—
"medic alert" (broad match) — Competitor brand, $4.72 wasted
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"life alert" (broad match) — Competitor brand, showing up as "life alert system"
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"phone number" (phrase match) — Support queries, not purchase intent
—
"panic button" (broad match) — Too generic, different product category

CRITICAL: $124 spent with ZERO conversions. This account needs immediate attention.
The Search campaign has an impressive 12.20% CTR — people ARE clicking. The problem is either: (a) conversion tracking is broken, (b) the landing page isnt converting, or (c) the wrong people are clicking.
Competitor brand terms (Life Protect, MedicAlert, Life Alert) are burning budget. These searchers want THOSE brands, not Freedom Alert. They need to be negated immediately.
"freedom alert phone number" suggests existing customers looking for support — not new buyers. Add "phone number" as a phrase negative.
"remote monitoring systems" (9 clicks, $5.56) is the most relevant search term and the best indicator of actual buyer intent. More budget should flow to terms like this.
"logicmark" (4 clicks) is the parent company — this could be intentional brand protection. Need to confirm with client before negating.
PMax is getting massive impressions (14,262) but at extremely low CPC ($0.16) — this is likely display/YouTube placements, not search. The quality of this traffic is questionable.
PRIORITY: Verify conversion tracking is working. If it is, the landing page needs a redesign. If its not, fix tracking first — we could be losing attribution on real leads.